What is Basic Attention Token (BAT)? Overview of BAT . cryptocurrency

• Basic Attention Token (BAT) Overview
• What is Basic Attention Token (BAT)?
• What problem does the Basic Attention Token (BAT) solve?
• Basic Attention Token (BAT) pros and cons
• What makes Basic Attention Token unique?
• Overview of the BAT . token
• General information about the BAT . token
• Allocation of BAT . tokens
• Issuance of BAT . tokens
• Development team
• Adviser
• The goal of BAT is towards
• The future of the BAT . token
• Market potential
• BAT Performance
• Should I invest in BAT tokens?
• summary

Basic Attention Token (BAT) Overview 

What is Basic Attention Token (BAT)?

Basic Attention Token (BAT) is known as a decentralized advertising platform built on the Ethereum blockchain with the token BAT. 

In March 2017, the project was founded and developed by the team of Brave Browser. 

What problem does the Basic Attention Token (BAT) solve?

Currently, according to the BAT project development team, the online advertising system is facing the following problems:

• With the help of machine learning and AI, specific ads are directed to the right users at the right time. For example, Google tracks users' browsing activity and places specific ads to websites. The problem is that this data is collected without the user's consent. In addition to using it for better ad targeting, they can also sell it to other companies to increase revenue. This has become a threat to user privacy.
• Content producers are experiencing a decrease in revenue because the increasing trend of ad blocking makes reaching users no longer potential. Manufacturers also have to pay third parties like Facebook, Google to place ads.
• Meanwhile, on the advertiser's side, they also don't reach the target users correctly, resulting in less effective ads. In addition, the websites they place ads are also cheated by bots. 

To bridge the gap in digital marketing and solve the above problems, the BAT project development team has introduced a crypto economy model in the Brave browser. Specifically:

• When using BAT's Brave browser, the system will measure users' interest in content and ads in the activity tab. From there, the system will choose to play the appropriate content and remove useless ads to users. The issue of privacy is also guaranteed. Besides, by watching ads, users can earn BAT . tokens
• Through engaging content, content producers also earn BAT tokens and receive tips from users
• For advertisers, they will find the right target users at a reasonable cost, achieve high efficiency and reduce the possibility of fraud. 

Basic Attention Token (BAT) pros and cons

Advantage:

The idea of ​​decentralizing the digital advertising ecosystem is really fascinating. BAT wants to eliminate a large number of intermediaries that provide no value to users, advertisers or content publishers. Instead, use in-device machine learning to serve users relevant ads based on their content tracking goals. Fewer middlemen, more revenue for publishers, better customer privacy, faster load times for users, efficient ad delivery, and less fraud for advertisers . Interestingly, BAT allows advertisers to incentivize users to view ads to receive BAT tokens. 

The Brave browser is a working product that has seen tremendous growth since its launch in January 2016. It hit its first 250,000 monthly users mark in 1 year. Since then, Brave has grown exponentially to over 3 million monthly active users. It has had a growth of 1,200% in 20 months. Recently, the development team started beta testing for BAT ads. The results of this test will determine the future growth of the project. This allows the project's vision to turn into reality as the platform begins to generate revenue.

The difference between Brave and other web browsers is its security features. The Brave Ledger system uses the ANONIZE (Zero-knowledge proof) algorithm to keep users' browsing data private. The aim is to maintain transaction transparency while keeping user identities anonymous. In addition, Brave recently integrated Tor - providing better protection for users, not only on devices but also over the network, against network trackers and monitors.

Defect

Although there are not many projects in the decentralized advertising market, BAT still faces fierce competition from powerful companies like Google and Facebook who are technically dominant in the landscape. online advertising with a claimed market share of over 73%. These platforms are very popular with publishers and advertisers due to their large user base. As a result, getting advertisers and content producers to convert to use BAT as an alternative can be a big challenge.

Furthermore, the popularity of BAT is largely based on Brave's adoption (at this stage). It's a tough task to compete head-to-head with age-old browsers like Google Chrome, Internet Explorer, Safari, or even Eich's old company, Firefox. It is important for the development team to not only promote the use of Brave, but also increase the utility of BAT in other browsers, platforms and applications.

Another problem is the BAT wallet. At this point, BAT's wallet is unidirectional, which means it can only receive external funds, not withdrawable. The sole purpose of the current wallet is to anonymously and securely contribute to the publishers of the websites of the user's choice. Therefore, users must use a third-party wallet like Uphold to convert fiat to BAT and vice versa to withdraw. This extra step can be frustrating for users as it requires a lengthy process to verify the account (KYC/AML), pay the associated fees, and meet the transaction limits. 

What makes Basic Attention Token unique?

Brave stands out from other browsers thanks to its privacy shield and user interest measurement system. By blocking ads and trackers, Brave also loads pages faster than other competitors. 

The BAT token creates an efficient marketplace for the opportunities it offers advertisers looking to reach valuable users – while empowering users with a share of ad revenue as they view they. 

Although there are other projects with similar goals, so far, Basic Attention Token has achieved certain success. As of October 2020, there are a total of 20.5 million monthly active users at the Brave browser, and Basic Attention Token is also holding more than 368,000 independent wallets. 

Overview of the BAT . token

General information about the BAT . token 

• Token: BAT
• Contract code: 0x0d8775f648430679a709e98d2b0cb6250d2887ef
• Decimal: 18
• Blockchain: Ethereum
• Token Standard: ERC-20
• Token Type: Utility Token
• Total supply: 1,500,000,000 BAT
• Circulation: 1,492,976,103 BAT

Allocation of BAT . tokens 

With a maximum supply of 1,500,000,000 BAT tokens, the project development team allocates BAT tokens into the following ratios:

• Sold at ICO: 1 billion BAT 
• BAT development budget: 200 million BAT 
• User development budget: 300 million BAT. 

Issuance of BAT . tokens

More than 66.6% of BAT tokens were sold on May 31, 2017 for $0.036 and raised over $35 million within 30 seconds for BAT. 

The number of BAT tokens issued to the market is distributed as follows:

• 100% distribution after ICO: 1 billion BAT ICO
• Complete distribution of 300 million BAT . tokens
• BAT development budget is 200 million BAT tokens. Of which, 66.35 million USD has been disbursed, and 133.65 million USD has been locked for 180 days.  

Development team

BAT is a project founded by Brendan Eich – the co-founder of Mozilla and Firefox, and the creator of JavaScript programming. On the BAT website announced 14 members and 4 advisors are veterans in business, engineering, research, design and development. 

Adviser

The goal of BAT is towards

It can be said that BAT is currently one of the projects with great ambition but also very realistic. Built on the Ethereum blockchain, BAT's goal is to efficiently distribute advertising dollars between advertisers, content publishers, and users. 

In an era where online advertising models are increasingly outdated, BAT entered the game with outstanding advantages and attracted a large number of users by paying BAT tokens when they watched ads. 

The future of the BAT . token

Market potential

The value of the online advertising market is estimated to grow from $359 billion in 2020 and is projected to reach $1,089 billion by 2027, at a compound annual growth rate (CAGR) of 17.2%. 

The COVID-19 outbreak has had little impact on the growth of the online advertising market. It is anticipated that brands may reduce ad spend due to the economic impact of COVID-19. However, the increase in social media traffic has presented unique opportunities to engage with audiences online while maintaining a high level of brand awareness. 

BAT Performance

About the browser

Only DuckDuckGo and Brave are the two browser platforms that BAT deploys. In the future, if BAT cooperates with Firefox or Google Chrome to develop the project, the number of users is expected to increase dramatically. 

About Publisher number

Based on official data provided by BAT, the number of Publishers currently has reached 46 million monthly. Including 14.7 million daily users. 

About On-Chain

Up to now, BAT's storage wallet has more than 7.8 million wallets. In which, the number of on-chain transactions is 3.5 million. 

About BAT transfer number

The number of transfers per day of BAT falls around 2353. 

Should I invest in BAT tokens?

With fierce competition from giants Google Chrome, Safari or Firefox, BAT's Brave needs a bigger strategic partner to integrate BAT into browser platforms with a large number of users and bring new experiences. great experience for them. 

In general, BAT is considered a stable and long-term investment that investors can consider. However, the cryptocurrency market always has risky fluctuations that investors cannot anticipate. Investment value can increase or decrease at any time. Therefore, always take the time to update the latest BAT project information at TraderH4 to make the right decision.  

summary

Hopefully, through this article, you will have more information about BAT as well as the highlights of the project. You should consider the right time to invest in the BAT project to avoid FOMO when the price of BAT token is still increasing steadily despite the "red rain" of other coins. In addition, you should also allocate capital appropriately to avoid investing all in one project or one cryptocurrency.