What is thena? Discover the outstanding features of Thena and THE . token
Ngoài PancakeSwap, hệ sinh thái BNB Chain còn có một AMM khác có TVL đạt 150 triệu USD chỉ sau hai tháng ra mắt, dự án này được gọi là Thena.
Chingari is a social media platform for young talents to create short videos with creative content. This is dubbed the "TikTok" application of India - the second most populous country in the world. Chingari is also the product of a network called GARI Network.
Chingari has also enjoyed great success receiving the “Atmanirbhar Bharat” award of India, reaching nearly 85 million downloads and over 32 million monthly active users.
GARI Network is giving access to the blockchain space to both content creators and viewers on the Chingari app with a Social Token called GARI.
As such, Chingari users and creators will interact directly with each other. At the same time, they will have the right to participate in the long-term direction of the social economy around the GARI token, including activities such as trading with partners, voting in governance, etc.
In 2020 in India, content creators don't seem to have much of an opportunity to make money on other social media platforms. As a result, Chingari shared 30% of the revenue earned on the app with the creators. This has contributed to breaking the income disparity between KOLs and video creators in India.
Creators will have an in-depth look at the topics that viewers are interested in. This is also the reason why GARI Network always puts the interests of creators first. Because they are the core value that helps Chingari application develop in the future.
Currently, GARI Network allows users to create, share and spread videos to the user community of the Chingari application. Thereby, users will be able to earn GARI tokens from their creative content.
In addition, the platform also allows users to earn GARI through 3 other ways of watching videos, interacting and playing games on their apps.
Not stopping there, the platform has planned to cooperate with leading brands using the D2C model in the field of e-commerce. The aim is to integrate the GARI token allowing users to buy the products of that brand right on the Chingari app.
To create videos as well as upload them to Chingari, creators have to study the "insight" of the user. Then, they create content that is relevant to the audience the brand is targeting. This contributes to stimulating the user's shopping needs while watching the video.
GARI Network's Chingari application shows the development potential of the Web 3.0 trend , especially in the field of social media. Here's how Chingari applies Web 3.0 features to his application:
Firstly , GARI Network uses blockchain technology to provide an open, scalable, and absolutely secure platform to prevent cyberattacks or other risks.
The development team oriented Chingari's organizational system to a DAO. At that time, users who own GARI tokens can stake on the network and become a core component of the governance system that helps manage and decide the future of the Chingari application.
Second , in general, the current social media model only focuses on the platform's interaction with advertisers and the interests of creators are not put first.
Different from that model, the Chingari app will connect marketers with creators directly. On the platform side, Chingari will also benefit when creators and users use GARI tokens.
Besides, giving more power to creators will help the platform grow exponentially, attracting talent. At the same time, the content also improves in terms of quality when their interests are put first.
Third , Chingari is using the GARI token to interact directly with the creator. The platform even allows users to commit tokens to the creator pool and receive income as the creator's popularity increases.
Fourth , in addition to the DAO, the Chingari platform allows creators to build stores, physical/digital/NFT marketplaces or create user-interactive services… From there, users can deploy business plan in their channel.
The Chingari app is an extension of the GARI Network ecosystem in the blockchain space. There, users have the right to directly interact with each other as well as control the long-term development plan of the social economy within Chingari.
Creators, users, and marketers will be connected through the Chingari app and the GARI token, and open a way for users to access the wider blockchain world. Here are some of the main features of Chingari.
Essential feeds
All Chingari users can access any GARI Network content, applications. Also refer users to join the network and receive unlimited GARI tokens.
Chinese Skills
Chingari also provides a learning space for users. Professionals in any field can offer courses and upload them to this app under Chingari Skills.
This allows them to join the content creation team and leverage their strengths to provide useful knowledge to the community. In addition, this is also an opportunity to help them improve their skills needed in the fields of creativity and online teaching.
Chinese Multiplex
The entertainment section available on Chingari will list movies purchased with GARI tokens and fiat currency. Through it, Chingari provides movie producers with a new revenue-generating channel with a pay-per-view model.
Video Commerce
Content creators can profit from promoting products in their videos. If viewers are interested, they can buy the product right on the Chingari app with GARI tokens. Advertisers can pay creators with GARI or fiat currency right on the platform.
Audio Rooms
This is a space for KOLs to interact with the audience in private/public audio chats, similar to the livestream feature on popular social networks like Facebook, Instagram… Here, users can purchase different user interface options and send gifts or transfer a certain amount of money contained in the Chingari app to the room owners.
Chingari Widget
This is a utility that helps channel owners in Chingari to integrate short videos or trending content matching different criteria into their Web site.
Development team
Investors
In the third quarter of 2020, GARI Network raised US$1.4 million from a seed round with the participation of many investment funds such as Blume, Village Global, FJ Labs, AngelList...
At the same time, the project also raised a capital of 15 million USD in the form of Private Sale. Major investment funds that participated in this round were Alameda Research, Republic, Galaxy Digital, NGC, Coinfund, Kraken and BlackPine.
In the fourth quarter of 2020, the project raised another 14 million USD from the Series A round with the participation of organizations such as Hummingbird, JPIN, Onmobile, Whitestar Capital...
Project partner
Current project partners include Solrazr, Republic, Solana , AWS, Tencent.
GARI Network will have the following development roadmap:
Quarter 1 of 2022:
Second quarter of 2022:
In 2023:
GARI is the native token of the GARI Network ecosystem and is tied to the economy in the Chingari application. This token has several functions as follows:
Functions associated with the interaction mechanism
GARI is attached to the platform's interaction mechanism including using GARI as a means of payment in the exchange of goods and services. Besides, GARI is also used as a reward for content creators on Chingari.
Collaboration function
On the Chingari platform, in order to participate in governance, users will have to stake GARI tokens into the Chingari Community Reserve and receive shares from the Community Reserve in return.
Then, through a proportional voting system, users can intervene in the regulatory decisions of the protocol and direct the use of the Community Reserve Treasury.
On the other hand, Community Reserve voters will receive an annual return (APY) based on the GARI tokens they have staked. Notably, Community Reserve proposals are subject to both off-chain and on-chain approval.
In addition, the collaboration function of the GARI token is also demonstrated through the Creator Pool. Here's a way for viewers to support creators by offering GARI tokens through a special mechanism like this:
Creators create a special Pool tied to their popularity. When a user gives a GARI token to a creator, they get a stake in that Pool. The more shares are sold, the more expensive they become. User shares can also be sold to others.
Creators can pre-receive revenue by withdrawing GARI tokens from their Pool. In return, their revenue on the platform is automatically divided among the shareholders of that Pool. The amount that shareholders receive will be based on the percentage of GARI tokens occupied in that Pool.
In addition, if users join the Creator Pool, they will be able to access various types of content or use exclusive features such as: Private chats, contests, events, etc.
Not only that, creators also have perks for backers, such as granting special access to some of their content.
Incentive and transaction function
Users can tip content creators with GARI tokens. In return, they may be granted exclusive privileges such as access to exclusive content by creators…
For commercial companies, they can place ads on the Chingari platform by paying content creators with GARI tokens. Through Chingari's technology, creators are provided with "insight" of the target audience to create compelling advertising content for customers to buy those products.
Chingari will allow people to create content and sell courses on Chingari Skills, as well as some digital products, such as NFT. The GARI token will act as a means of payment for the creator's products and courses.
Currently, the GARI token is not listed on any cryptocurrency exchange. GARI Network will open sale of GARI Network tokens on Huobi Primelist on January 18, 2022.
To see details of this event, investors can read more articles: GARI Network – the 11th project to open token sale on Huobi Primelist .
The Chingari platform stands out as the intersection of three major trends in social media, brand community development, and cryptocurrency. Each trend will provide unique growth and monetization opportunities through specific mechanisms and requirements.
Besides, Chingari also integrates all the necessary tools for content creators including: Professional video and audio editing tools, content analysis and marketing. Notably, the tools integrated in the Chingari application are products of famous brands such as: Gringo Entertainment, Shemaroo Entertainment, ALTBalaji ...
Chingari also has over 50 KOLs and they have over 10 million followers. Stars like Salman Khan, Madhuri Dixit and others have attracted more than 5 million followers on Chingari.
Celebrities like Kareena Kapoor Khan, Akshay Kumar, Salim Suleman, Terence Lewis and Darshan Rawal are also avid Chingari supporters. Their content contributes to attracting more audience to join the platform and help Chingari grow.
However, it is still quite early to confirm the potential of GARI Network. Investors need to research carefully before investing in this project. If investors are interested in the project, they can refer to some of the following channels for more information:
Website | Twitter | Telegram | Discord | Telegram | Medium
Dubbed the "TikTok" of the second most populous country in the world, the Chingari application of GARI Network has partly attracted the attention of a large number of users. The proof is that every month Chingari has more than 32 million people active on this platform. Currently, investors who are interested in this project can join the Primelist event to receive the opportunity to buy GARI for $0.2 per token.
Ngoài PancakeSwap, hệ sinh thái BNB Chain còn có một AMM khác có TVL đạt 150 triệu USD chỉ sau hai tháng ra mắt, dự án này được gọi là Thena.
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